i-Smash
Dropped your phone down the toilet? Forgot it was in pocket as you go for a dip in the sea? We've all been there..and this campaign shines a light on these mishaps
Overview
i-Smash were in a moment of transition, evolving from a start-up to a market leader.
We needed to introduce their new brand + branding with an memorable TTL campaign.
Idea
iSmash experts can take the drama out of tech dramas.
Execution
We used photos, gifs and clips to bring to life (real) stories of tech disasters (real) and show how iSmash experts sort out any drama.
The idea then lived on in social vids and screens in store. Here's one example: