Minions
Even the Minions struggle to keep up with speed of Sky Broadband Ultrafast Plus.
Overview
Over 18-months, I worked with Engine to promote Ultrafast (their fastest-ever broadband) and Gigafast (an even faster broadband package).
We created two epic 360-campaigns, leveraging Sky’s brand partnership with the Minions. This included a range of disruptive special builds, showing the Minions being physically blown out of posters and even blown into other brands’ ads.
Awards
Gold & Bronze – Clear Channel Outdoor Media Awards (2023)2 x Shortlisted – The Drum Awards OOH (2022) Shortlisted – Kinsale Sharks (2022)
Conclusion
This wasn’t just about pushing product, it was about earning a smile. Bringing designers and motion leads together to build a reactive 3D OOH experience. The work responded in real time to passersby, and the creative was playful but smart. We launched with 200K+ impressions in week one but the bigger impact was internal, the team left with a new reference point for what “family-first” creative could mean.
