Even the Minions struggle to keep up with speed of Sky Broadband Ultrafast Plus.


Over 18-months, I worked with Engine to promote Ultrafast (their fastest-ever broadband) and Gigafast (an even faster broadband package).

We created two epic 360-campaigns, leveraging Sky’s brand partnership with the Minions. This included a range of disruptive special builds, showing the Minions being physically blown out of posters and even blown into other brands’ ads.


Gold & Bronze – Clear Channel Outdoor Media Awards (2023)2 x Shortlisted – The Drum Awards OOH (2022) Shortlisted – Kinsale Sharks (2022)


As we arrive at the conclusion of this project's journey, it's time to reflect on the impact of my efforts. Here, you'll find a detailed analysis of the results, showcasing both quantifiable achievements and qualitative advancements. But it's also a chance for learning and growth. I'll share the insights I gleaned along the way and the lessons that I'll carry forward into my future endeavors. This retrospective is not just about celebrating success; it's about continuous improvement and a deep-seated passion for transforming challenges into triumphs.

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