SECTOR:
PRODUCT
YEAR:
2019
ROLE:
CREATIVE LEAD
The Collector
challenge.
Launch a major co-branded push that felt premium, cinematic and worthy of multiple global brands.
We wanted to shift the conversation from features and tech to something more emotional: the idea that what you watch says something about who you are. TV = You. That thought became the backbone of everything.
Creatively, the challenge was huge. We had to integrate multiple studios’ worlds into a single coherent story, design a signature visual device that could evolve across several films, and balance spectacle with intimacy. Add in the fact that the project took place during Covid, including remote and virtual elements and every part of the process needed flexibility, problem-solving, and a lot of trust between teams.
Launch AV:
idea.
We built a distinctive brand world around 'The Collector' a narrative device that personified obsessive fandom and unified multiple titles under one cinematic thread.
Campaign Overview:
The Impact:
11x benchmark engagement
1.13M+ views
Strengthened Sky’s positioning as a premium content curator
Beyond the numbers, the work helped Sky shift their storytelling into a more human space. Instead of focusing on buttons and features, we were celebrating people’s passions - the big ones, the quirky ones, the surprisingly specific ones and showing that Sky Q could hold all of it.
testimonial.
At its heart this campaign is all about connection
Jordan Peters
Marketing Partnerships Director, Netflix
