SECTOR:
PRODUCT
YEAR:
2019
ROLE:
CREATIVE LEAD
The Collector
challenge.
Launch a major co-branded push that felt premium, cinematic and worthy of multiple global brands.
We wanted to shift the conversation from features and tech to something more emotional: the idea that what you watch says something about who you are. TV = You. That thought became the backbone of everything.
Creatively, the challenge was huge. We had to integrate multiple studios’ worlds into a single coherent story, design a signature visual device that could evolve across several films, and balance spectacle with intimacy. Add in the fact that the project took place during Covid, including remote and virtual elements and every part of the process needed flexibility, problem-solving, and a lot of trust between teams.
Launch AV:
The Idea
Impact the Locals brought statues, landmarks and local icons to life, from Greyfriars Bobby in Edinburgh to the Concrete Cows in Milton Keynes and the Leeds owl, each responding in awe as Sky’s fastest speeds landed in town.
The result was a creative system that featured locally researched icons, city-specific copy, cinematic photographic craft and a scalable campaign architecture built to roll out across multiple markets
The Craft
The regional executions were produced through a blend of on-location photography, CG, AI-assisted expression work and atmospheric simulation.
Results
