SECTOR:
BROADBAND
YEAR:
2021
ROLE:
CREATIVE DIRECTOR
Minions
challenge.
Drive mass awareness and acquisition in a competitive broadband market.
AV
idea.
Leverage the Minions partnership to create high-energy, disruptive creative across OOH and live activations - blending performance messaging with cultural relevance.
OOH:
Digital:
Social:
The Impact
High awareness uplift: TV & OOH drove double-digit increases in unprompted brand recall (source: Campaign Live).
Record engagement: Special builds and social activations achieved strong earned reach and viral sharing.
Business impact: Significant uplift in Ultrafast broadband subscriptions post-launch, positioning Sky as the innovation leader in the UK broadband space.
Clear Channel Gold and Bronze Award
Short-listed for the The Drum Awards – OOH (2022) in two categories.
Short-listed for the Kinsale Sharks Awards (2022).
testimonial.
injecting a sense of humour and fun to the market at a time we all sorely need it
