SECTOR:
REBRAND
YEAR:
2020
ROLE:
CREATIVE DIRECTOR
NOW Re-brand
about.
challenge.
To build NOW’s fame, I headed up a rebrand team, starting by adapt the master logo inspired by content we’re really excited by. Our adaptive logos are unique, demonstrating we’re passionate about our content. The ‘O’ of NOW captures light and energy from the films and shows we love, drawing people into our brand and our brilliant content. My purpose was to make NOW as entertaining as possible
In the UK, the brand has been so successful at making NOW as entertaining as possible that we’ve rolled it out across Ireland, the US and Germany.
testimonial.
NOW has always been the home of quality entertainment and our new brand evolution ensures that, even in a hectic world, no one misses out on the entertainment they love
Marina Storti
MD NOW
