Sky needed to reassert its core TV proposition in an increasingly fragmented streaming market. With Netflix now integrated into Sky, the opportunity was clear, but the message wasn’t. We had to demonstrate that Sky wasn’t competing with streaming. It was the home of it. So we positioned Sky as the gateway to 'Extraordinary TV' where the best of streaming and live TV lives in one place.We built a flexible creative platform that unified Sky Originals and Netflix content under a single confident narrative.

Campaign Overview:

Piccadilly Circus Activation: