SECTOR:
PARTNERSHIPS
YEAR:
2025
ROLE:
CREATIVE DIRECTOR
Sky and Netflix
challenge.
Audiences love great TV but face the familiar 'End of Series Blues' that moment of wondering 'what next?”'once a show finishes.
Our challenge was to transform that gap into excitement, showing that with Sky and Netflix, there’s always something extraordinary to discover.
Strategically, we wanted to reach consumers from the commute to the couch, connecting every stage of their day through contextually relevant, creatively consistent storytelling.
I led the creative and production teams in developing a cohesive system across hundreds of deliverables — from the hero film (transporting viewers through iconic show worlds) to commuter-focused OOH, influencer activations featuring Lucien Laviscount, and pioneering digital formats like Uber In-Feed and the YouTube Pause Ad (a UK first)
We followed up shortly with an even better package offering and an even bigger placement! It was time to make the Sky and Netflix partnership famous on one of Londons largest landmarks. Piccadilly Circus!
The creative delivered tangible business impact. The campaign launched on Piccadilly Lights in Week 17 (from 14th April), and the results were immediate and measurable. Sales jumped significantly to 14.1k and marked the highest uplift across the campaign window.
testimonial.
A really cool, innovative campaign
Nick Shaw
Ocean Uk
