High-impact national launch, premiering during ITV1’s The Voice UK (1.3 million + reach) and Channel 4’s Formula 1 Qualifying and Paralympics Paris 2024 coverage.

Hundreds of bespoke creative assets deployed across TV, cinema, digital, social, and OOH, maintaining a unified brand world.

Innovation firsts, among the earliest campaigns to use the YouTube Pause Format and Uber In-Feed media in the UK.

Delivered a full-journey experience, capturing attention at key daily moments and reinforcing Sky + Netflix as the ultimate destination for premium storytelling.

Recognised internally as a benchmark collaboration between Sky, Netflix, EssenceMediacom, Rapport WW, CET, Bubble, and DC Labs - a creative partnership model I’ve helped refine across multiple campaigns for the brands.

Piccadilly Circus

I wanted to create something that would turn heads. Our shark definitely nods to those fun movie moments, where creatures jump right at you, like the 'Jaws 19' hologram from ‘Back to the Future Part II.’ Seeing the ideas leap from sketch to spectacular reality has been so much fun.

I still have those initial doodles — rough sketches of Young-Hee from Squid Game popping her head through the screen, The Jackal literally rappelling down the building, and this massive shark bursting out.

The most exciting part has been watching people's reactions seeing them stop, point, and pull out their phones to capture the moment. That's when you know you've created something special.