The Happily Ever Smarter platform used fairytales strategically.The Three Bears and the Giant from “Jack and the Beanstalk” are iconic characters closely associated with being house-proud and protective of their homes. We developed the brand identity, narrative platform and campaign system to launch across two markets.

SOCIAL

We created an animated world for Reels, Stories, and Meta in-feed.Character-led stories, each with their own format logic.

To help educate disenchanted homeowners on the real benefits of home protection, we also partnered with comedian, actor and bestselling author Ellie Taylor to reimagine classic fairy tales with a Sky Protect twist, bringing the Happily Ever Smarter platform to life through talent-led content.

DIGITAL

Programmatic display and direct comms matched to in-market home insurance signals.

WESTFIELD EXPERIENTIAL

The campaign didn’t stop at broadcast. My team pitched and built a full fairytale world inside Westfield London. Sky Protect’s “Live Happily Ever Smarter” creative territory was translated from TV into a room-scale guest experience. Three distinct fairytale environments: the Three Bears’ cabin, the Witch’s Candy House and the Giant’s apartment. Each brought a different Sky Protect product feature to life through immersive set design, interactive touchscreens and bespoke games built specifically for the space.

The creative system had to work simultaneously as an entertainment destination, a product demonstration and a brand moment. Families could explore the zones, play the games and sit in on live storytelling sessions, all while experiencing Sky Protect’s smart home technology in context rather than in a sales brochure.

Every element, from the initial concept and 3D renders through to the physical build and interactive game design, was developed and directed by my team. The experience ran at Westfield London, one of Europe’s highest-footfall retail destinations.