SECTOR:
HOME INSURANCE
YEAR:
2023
ROLE:
CREATIVE DIRECTOR
Protect
about.
approach.
The choice of fairytales for this launch campaign was a strategic one. The Three bears and the Giant from 'Jack and the beanstalk' are not only iconic characters in their own right, they're also closely associated with being house proud and protective of their homes. The careful balance came in making the characters right for a modern protect and updating them to the resent day made the stories that much more relatable.
The launch of Sky Protect demonstrates that there is a smarter approach to look after homes. This addition of home insurance complements Sky's ever expanding portfolio, which already includes TV, broadband, mobile and streaming services.
The imaginative world created will continue to expand, with more films being released, along with loads more new stories coming to life in both digital and physical spaces.
117 ads delivered
6.6 million impressions
testimonial.
At Sky, we have a heritage in entering new markets and shaking them up, and we’re about to do the same with home insurance
Stephen van Rooyen
CEO Sky Group
