CLIENT
XFINITY
PARTNER
UNIVERSAL PICTURES
PROJECT
WICKED
ROLE
CREATIVE DIRECTOR
Xfinity x Wicked
the work.
A collaboration between Xfinity and Universal Pictures to support the launch of Wicked.
My role was less about creating a single campaign and more about helping align multiple partners, stakeholders and creative teams around a shared vision.
Sometimes the hardest part of the job is making complexity feel simple.
That's what this project required.
testimonial.
Connecting people and bringing them closer to incredible experiences and content like Wicked, is core to the Xfinity brand.
Clayton Ruebensaal
Chief Creative Officer, Xfinity
