SECTOR:
STUDIO PARTNERSHIPS
YEARS:
2015–2018
ROLE:
CREATIVE DIRECTION, TALENT DIRECTION
THE CHALLENGE
the brief.
Sky Store needed to become the UK’s number one digital movie retailer ahead of iTunes and Amazon.Generic studio promotional content wasn’t going to get them there. The challenge was to create something studios would genuinely want to be part of, and audiences would actually seek out.
THE IDEA
the idea.
I pitched and won a model Sky Store had never attempted: going directly to studios to develop bespoke original content built around a genuine creative idea.Not repurposed junket footage. Proper films, made with real access to the talent. The pitch to studios was simple: give us something real and we’ll make something people actually watch. It worked. Sky Store went on to overtake iTunes and Amazon as the UK’s number one digital movie retailer.
THE CAMPAIGN
deadpool.
German power ballads
The modern Blockbuster
mission: impossible.
jurassic world.
dolittle.
THE IMPACT
I originated the format, pitched it internally and to studio partners, then led every film through creative development, talent direction, and on-set execution.
#1UK digital movie retailer | 6+Major studios | FirstOf its kind at Sky Store |
